$3 Million for 30 Second Super Bowl Ad
Super Bowl ads upbeat, but can’t ignore economy at reuters.com by Paul Thomasch.
Expensive but does it work?
TV commercials that played best during NBC’s broadcast of the National Football League championship game — including ones from PepsiCo, Anheuser-Busch InBev and E*Trade Financial Corp — relied on an upbeat mix of laughs, sentimentality and special effects to push products to an audience fretting over their paychecks amid a deepening recession.
View Points
Hulu’s
Superbowl: Consumerist’s Super Bowl Ad Liveblog at consumerist.com by Ben Popken.
Updated: Lippert’s Super Bowl Ad Critique at adweek.com by Barbara Lippert.
Neuromarketing » Who will win the neuromarketing Super Bowl? at neurosciencemarketing.com by Roger Dooley.
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